Our students of the photography module 'analyzing and applying visual language' receive a commercial assignment every semester to learn to work in a customer-oriented way. This semester this is in collaboration with 'Fruji', the sister company of 'De Pajottenlander'.
Fruji produces juices, lemonades and mocktails that are 100% fresh, organic, natural and made in Belgium, also without any form of additives. The big difference with the juices of De Pajottenlander is that disposable glass is used instead of bottles with a deposit. In addition, Fruji was also given a more modern, fresh, accessible and hip image with fresh colours in order to appeal to a different target group.
The aim of this assignment is to take photos for a campaign on Fruji's social media. A very unique and amazing experience for our students.